I’m a Fractional Chief Marketing Officer who specializes in working with healthcare organizations who need stronger marketing support. Hospitals, health technology companies, and healthcare non-profits choose me to craft winning marketing strategies that solve revenue challenges, generate 20% more qualified leads, and strengthen the bottom line.
As a Fractional Chief Marketing Officer, I can step in as your strategic growth partner and bring executive-level marketing expertise without the executive-level commitment, or overhead.
My extensive experience in go-to-market strategies enables me to deliver actionable, data-driven insights, and optimize revenue growth for healthcare businesses who aim to enhance their market presence and drive significant revenue.
Think of me as a “Marketing GPS” for healthcare organizations, helping them gain marketing clarity and navigate the quickest route to profitability.
I have a proven track record of revitalizing underperforming brands, opening new markets, and accelerating growth through smart strategy, bold storytelling, and high-impact campaigns. I’m recognized for turning insight into action, building powerhouse teams, and driving measurable results in revenue and engagement.
I can help you:
• Define your ideal client profile so that you don’t waste time and money courting people who think you sell yogurt.
• Clarify your brand positioning and messaging so customers understand what makes you awesome.
• Build a marketing strategy that aligns with your business goals.
• Craft marketing tactics that generate leads and sustainable revenue growth, and not just “awareness,” which is marketing speak for “nothing measurable happened.”
• Optimize your marketing team or agency to deliver the results that actually matter, instead of excuses. (“Mercury was in retrograde, which is probably why the campaign underperformed.”)
I’ve worked for dozens of the top healthcare organizations in the country in developing the kinds of marketing and content strategies that capture audience attention, moving them to engage, click, share, and, most importantly, buy.
My marketing and editorial efforts have driven millions of dollars in revenue and hundreds of thousands of dollars in earned media for my clients.
I’d like to help you achieve the same results.
Reach out to me at cynthia@cynthiakincaid.com and let’s talk about moving your company from marketing chaos to marketing clarity.
Testimonials
“Let’s say you have a list of things you’re looking for… Professionally skilled in marketing, media relations and writing: check. Capable of developing award-winning marketing and communications programs that demonstrate ROI for the business: check. A strategic thinker who can lay out a plan for marketing communications success: check. Develops strong, supportive relationships with her colleagues and clients: check. Someone who can get an amazing amount of crap done: check. A teammate whose unique view of the world will keep you laughing: check. Cynthia Kincaid will measure up against any list you might dream up for an ideal marketing and communications leader. She’s one of a kind: check!”
–LuJean Smith, Vice President of Communications, Lincoln Financial Group Distribution
“Cynthia is a natural leader with the skills, experience, and education to tackle any writing or communications project and get it done precisely, efficiently, and on time. She is a joy to work with, and her work product is as good as any I’ve seen, bar none.”
–Cheri Lieurance, Publications Manager, Santa Rosa Memorial Hospital, St. Joseph Health System–Sonoma County
“I have had the good fortune to work with Cynthia the past 18 months at Huntington, and both I, and Huntington, are very fortunate to have her as part of our Communications team. She’s a seasoned strategist and accomplished writer who brings something special to all she does. She’s creative and thinks outside the box and is always willing to go above and beyond to ensure a project’s success. She’s a great partner to the business segments she supports and an equally good colleague and valued mentor to many within our department. And most importantly, Cynthia is relentless in her work and pursuit of that next big story to help her partners, colleagues and the bank shine.”
—Matt Samson, Chief Communications Officer, Huntington Bank