A $400 million East Coast hospital sought to elevate its cancer center through a high-profile partnership with a nationally renowned cancer institute. Kincaid Strategic Partners was engaged to help the cancer center navigate the rigorous approval process, while also developing and implementing performance-driven marketing strategies and brand-aligned campaigns to drive customer engagement and revenue growth.

• Created and executed integrated, co-branded marketing strategies and campaigns across digital, social, and print platforms to build awareness and drive patient volume.
• Developed co-branded marketing materials that aligned with the cancer institute’s regulatory and design compliance standards.
• Produced compelling omni-channel content that enhanced engagement across the website, social media, and marketing collateral.
• Set up and streamlined processes and procedures to help the cancer center meet its marketing requirements for approval.
• Delivered campaign reporting dashboards to track KPI’s and optimize future marketing initiatives.

• Achieved a 300% increase in patient volume at the cancer center.
• Drove a 274% lift in website traffic and a 148% increase in appointment-related phone calls.
• All deliverables met timeline and budget requirements, achieving the center’s go-to-market readiness under the new partnership.

A $200 million health system in the Pacific Northwest faced a three-year decline in patient volume and revenue. They wanted to revitalize their brand, reverse negative financial trends, and re-engage the patient community across multiple service lines.

• Conducted a comprehensive marketing audit to identify gaps in outreach, positioning, and conversion.
• Rebranded the organization’s digital and print presence, and in collaboration with agency partners, created a consistent and engaging identity.
• Launched targeted service line campaigns for maternity, optometry, imaging, sleep health, and audiology.
• Designed an inbound campaign to attract newly relocated residents through geo-targeted outreach.
• Developed a witty, high-conversion campaign for the optical center and a high touch OB/GYN awareness campaign to build trust with prospective mothers.
• Rolled out a multi-touch flu shot campaign using PR and direct mail to increase seasonal patient visits.

• Generated 57,000 patient visits and $25 million in additional revenue.
• Generated $350,000 in earned media.
• Doubled patient volume across OB/GYN providers.
• Flu shot initiatives led to a 39% increase in vaccinations.

A Fortune 500 healthcare corporation wanted to acquire a $2 billion division of another Fortune 500 healthcare corporation, which would put the first corporation into the medical device industry for the first time and locate it in 50 countries. The company needed a cohesive internal communications strategy to inform, engage, and retain the workforce of the acquired entity.

• As part of their global communications team, Kincaid Strategic Partners drafted enterprise-wide communications to clarify acquisition goals, timelines, and impacts to employees.
• Developed executive presentations for global roadshows, which were translated for international delivery.
• Equipped leadership with messaging to address staff concerns and prevent senior executive attrition.

• The acquisition was completed within six months and all employees around the world received the proper communications.
• The communication strategy contributed to retention of critical senior talent and alignment across global teams.

A Canadian-based health IT company needed to scale adoption of its new software product by boosting beta tester registration and paid subscriptions.

• Kincaid Strategic Partners deployed a high-impact growth marketing strategy by launching a targeted content marketing campaign with email and e-newsletters to drive beta sign-ups and paid subscriptions.
• Created urgency and conversion-oriented messaging aligned with customer pain points in pharmacy management.

• Beta testers increased four-fold.
• Paid software subscriptions rose 17%.

A large, comprehensive non-profit medical center in the Pacific Northwest engaged Kincaid Strategic Partners to develop a variety of marketing and communications content for corporate publications, as well initiatives in neuroscience care, spine, patient education, and executive health.

• Produced an 85-page Patient Resource Guide on Deep Brain Stimulation, now considered a best-in-class standard.
• Drafted a comprehensive proposal that helped secure a partnership with the Royal Embassy of Saudi Arabia and Ministry of Health.

• The Resource Guide became a standard of care in patient education.
• The proposal helped the organization cement an international partnership with the Royal Embassy of Saudi Arabia and Ministry of Health.

A charitable, mission-driven integrated health system with eight hospitals that serve the communities of central Pennsylvania and Northern Maryland engaged Kincaid Strategic Partners to develop marketing and content support to grow engagement and service-line revenue.

• Kincaid Strategic Partners supported strategic marketing and communications by lending marketing and editorial project management for their neuroscience, cardiology, and vascular and robotics surgery initiatives.
• Project managed the editorial and publication deliverables for the organization’s quarterly physician referral publication.

• All clinical and publication projects were delivered on schedule with strong stakeholder satisfaction.

One of the largest start-up associations of private retina physician practices in the U.S., with 237-member practices representing more than 1,000 physicians across the nation, engaged Kincaid Strategic Partners to develop marketing and digital communication strategies to drive brand awareness and revenue growth.

• Led the traditional and digital communications efforts of this healthcare start-up in supporting the organization, its executives and its $500 million e-commerce platform and Group Purchasing Organization.
• Developed communications to increase physician membership, build awareness of clinical trial opportunities and advocacy, and drive revenue through sponsorships of nationwide trade shows.

• Efforts resulted in two widely attended industry tradeshows that highlighted the organization’s offerings and physician membership benefits, while growing its $500 million e-commerce platform.

An East Coast biotechnology consultancy needed market research insights from key opinion leaders (KOLs) to sharpen brand positioning, refine their messaging and offerings, and identify how they could create impact through ongoing interactions to grow their future business.

• Kincaid Strategic Partners was engaged to co-develop interview strategies and a Moderator’s Guide to gather market intelligence from industry leaders.
• Synthesized findings and insights into a comprehensive 70+ page Insights Report and presented it to the organization’s Board of Trustees and senior executive leadership.

• Achieved near-total participation from key industry leaders.
• Provided actionable qualitative and quantitative strategic recommendations that informed the company’s long-term positioning and annual business planning.

A global healthcare and life sciences consulting firm providing senior-level staffing and consulting services engaged Kincaid Strategic Partners to develop marketing and content strategies to help it grow its Healthcare and Life Sciences divisions. As divisions within the company,  Healthcare has worked with 68% of the Fortune 1000 healthcare companies, 75% of the Top 50 healthcare systems, and 60% of the Fortune 500 life science companies.

• Supported the Healthcare and Life Sciences divisions in creating marketing strategies, thought leadership content, sales enablement materials, and SEO-optimized content strategy and development.

• Achieved near-total participation from key industry leaders.
• Provided actionable qualitative and quantitative strategic recommendations that informed the company’s long-term positioning and annual business planning.

A New Jersey-based multinational information technology services and consulting corporation that helps clients modernize technology, reimagine processes, and transform experiences engaged Kincaid Strategic Partners to develop marketing and communications support in developing multi-channel content for its Healthcare and Life Sciences divisions.

• Supported the healthcare and life sciences divisions in developing multi-channel content, including executive thought leadership bylined articles, white papers, and reports.
• Provided additional editorial strategies and content for blog posts, speeches, case studies, social media and web content, webinars and conferences, as well as content for sales enablement to help further the organization’s global presence.

• Sales enablement materials helped the sales team drive more brand awareness, engagement, and revenue.
• Multi-channel content also helped drive sales pipeline growth.

A Fortune 500 oncology corporation with 2,700 providers, 600 cancer treatment centers across the U.S., and more than 1.4 million patients treated annually engaged Kincaid Strategic Partners in content development support.

• Created content for this Fortune 500 company’s bimonthly advertising-supported magazine. Content was targeted to referring community practice oncologists across the U.S., current patients, and prospective consumers to build awareness of the organization’s brand and to drive revenue.
• Developed content on managed care, Medicare reimbursement, drug development, cancer care, practice quality, patient stories, and research coordination in clinical trials.

• Content was developed on time and on budget for a myriad of cancer and healthcare topics that helped drive brand awareness and revenue growth.

A $50 billion Midwest regional bank aimed to expand its healthcare vertical to compete against other regional banks and drive significant revenue.

• Developed and executed public relations and communications strategies and campaigns to expand and grow the healthcare vertical by positioning the bank as a trusted financial partner for hospitals and providers.

• Public relations and communications campaigns, along with marketing support, expanded the bank’s healthcare vertical to $2.5 billion, driven by compelling brand storytelling and targeted earned media.