I am a Fractional Chief Marketing Officer, and marketing and communications consultant and content creator, who helps hospitals, healthcare, and healthcare technology companies develop effective marketing strategies, uncover customer preferences, attract ideal customers, drive lead generation, and solve revenue challenges.
I have a proven track record of revitalizing underperforming brands, opening new markets, and accelerating growth through smart strategy, bold storytelling, and high-impact campaigns.
I’m recognized for turning insight into action, building powerhouse teams, and driving measurable results in revenue and engagement.
I’ve worked with some of the top healthcare organizations across the country, including Cardinal Health, US Oncology, iApotheca, Signallamp Health, Worldwide Clinical Trials, BMR NeuroTech, Redeemer Health in partnership with MD Anderson Cancer Center, Halloran, Cooper University Health Care, Cognizant, Shriners Hospitals for Children, the National Business Group on Health, and Swedish Medical Center (Seattle).
I’ve also written numerous healthcare articles for major publications (both print and digital). My publications include Imaging Economics, Medical Imaging, the Journal of Emergency Medical Services, Hospitals & Health Networks, the National Association of Public Hospitals, Baylor Innovations, Today’s Chiropractic Lifestyle, Dermatology World, the College of American Pathologists, Middle Market Growth, Arizona Business, the San Francisco Business Times, the Phoenix Business Journal, Washington CEO, and the Sacramento Business Journal.
Over the years, I have developed specific areas of expertise in strategic marketing and planning, content creation, problem solving, and compelling storytelling. With these superpowers, I have helped clients and employers generate millions of dollars in revenue, open new markets, enhance brand awareness, capture and retain customers, and strengthen their reputations.
In addition to consulting with dozens of clients in the U.S and Canada, I worked as a Vice President in corporate communications for a $50 billion regional bank and was the Chief Marketing Officer for a $12 million legal association, the Director of Development and PR for a $50 million foundation, Manager of Marketing and Communications for a $200 million medical center, and the Director of Marketing and Communications for the branch campus of a top research-1 university. I also was a Staff Writer for a city magazine.
I’ve won numerous national industry awards for my work (MarCom, Prism, BullDog, Luminary) and have award-winning public speaking expertise. I hold a bachelor’s degree in Journalism from the Walter Cronkite School of Journalism at Arizona State University.
