Before You Hire Kincaid Strategic Partners
Below are answers to some questions you may have:
“WHAT ARE YOUR QUALIFICATIONS AS A HEALTHCARE MARKETING AND CONTENT STRATEGY CONSULTANT?”
As a Fractional Chief Marketing Officer (CMO), I have worked with some of the top healthcare corporations and organizations across the country, including Cardinal Health, US Oncology, iApotheca, Signallamp Health, Worldwide Clinical Trials, BMR NeuroTech, Redeemer Health in partnership with MD Anderson Cancer Center, Halloran, Cooper University Health Care, Shriners Hospitals for Children, the National Business Group on Health, and Swedish Medical Center (Seattle).
I’ve also written numerous healthcare articles for major publications (both print and digital). My publications include Imaging Economics, Medical Imaging, the Journal of Emergency Medical Services, Hospitals & Health Networks, the National Association of Public Hospitals, Baylor Innovations, Today’s Chiropractic Lifestyle, Dermatology World, the College of American Pathologists, Middle Market Growth, Arizona Business, the San Francisco Business Times, the Phoenix Business Journal, Washington CEO, and the Sacramento Business Journal.
“WHAT ARE SOME OF YOUR TYPICAL RESULTS?
I specialize in helping healthcare organizations craft better marketing and content strategies, amplify brand awareness, attract ideal customers, increase qualified leads by 10 to 20 percent, and consistently grow revenue.
During one consulting engagement, I developed strategic marketing and media relations’ campaigns for a $200 million medical center, which resulted in 57,000 new patient visits and $25 million in added revenue in one year. Additionally, the marketing campaigns I executed for the medical center’s cancer center resulted in a 10 percent increase in patient volume. I also developed and managed the internal and external communication strategy for a regional banking institution’s $2.5 billion regional healthcare vertical rollout, which generated $500 million in one year.
In another marketing role, I helped a $400 million cancer hospital set up and streamline processes to integrate its partnership with a major cancer institute in the U.S. I developed successful co-branded integrated marketing campaigns to drive revenue under the new structure, while successfully shepherding the hospital through the sometimes daunting approval process. The integrated marketing and social media campaigns that I developed and executed for this hospital resulted in a 300 percent increase in patient volume, a 274 percent increase in website traffic and a 148 percent increase in Cancer Center phone calls. I also crafted and executed integrated direct mail and social media mammography and lung screening campaigns that drove 687 women to the breast screening appointment landing page in one month. New users to the lung cancer landing page increased 89% from the previous year.
“WHAT PROFESSIONAL POSITIONS HAVE YOU HELD?”
I’ve worked as a Vice President in the corporate communications department of a $50 billion regional bank. I was the Manager of Marketing and Communications for a $200 million medical center, which had 40 specialties and more than 250 physicians. I was the Chief Marketing Officer for a $12 million legal association, the Director of Development and PR for a $50 million foundation, and I was the Director of Marketing and Communications for a research-one university. I also was a Staff Writer for Phoenix Magazine.
“WHAT IS YOUR EDUCATIONAL BACKGROUND?
I have a B.A. in Journalism from the Walter Cronkite School of Journalism at Arizona State University in Tempe, Arizona.
“WHAT KIND OF EXPERIENCE DO YOU HAVE WORKING IN COMPLEX ORGANIZATIONS?”
I am an industry veteran in marketing and communications. I quickly grasp complex marketing and communications challenges. I have developed and executed successful marketing strategies for numerous nationally known healthcare organizations across the country. Clients appreciate the fact that I can sit down with corporate CEOs, physicians, senior level executives, and other healthcare professionals and ask intelligent questions. I can simplify complex medical topics and develop strategic marketing and communications outreach that will resonate with potential customers to get them to engage and take action.
“WHAT KINDS OF FRACTIONAL CMO CONSULTING ENGAGEMENTS DO YOU HANDLE?”
I craft integrated marketing and media campaigns that generate engagement, while driving significant revenue. I also can draft clear, persuasive copy for a wide range of products and services, whether they are simple or complex. My main areas of focus are developing integrated marketing and communications strategies and campaigns, integrated direct mail campaigns, white papers, blog and feature articles, email campaigns, and annual reports. Additionally, I also specialize in ghostwriting articles and blog content for executives who are looking to build or strengthen their brand.
“HOW DO I HIRE YOU?”
I offer a free, no obligation, 30-minute consulting call to potential clients to discuss their marketing needs. Send me an email (cynthia@cynthiakincaid.com), and we can set up a time to talk about the kinds of marketing challenges you face and then discuss price and next steps.