A $400 million East Coast hospital sought to elevate its cancer center through a high-profile partnership with a nationally renowned cancer institute. Kincaid Strategic Partners was engaged to help the cancer center navigate the rigorous approval process, while also developing and implementing performance-driven marketing strategies and brand-aligned campaigns to drive customer engagement and revenue growth.

• Created and executed integrated, co-branded marketing strategies and campaigns across digital, social, and print platforms to build awareness and drive patient volume.
• Developed co-branded marketing materials that aligned with the cancer institute’s regulatory and design compliance standards.
• Produced compelling omni-channel content that enhanced engagement across the website, social media, and marketing collateral.
• Set up and streamlined processes and procedures to help the cancer center meet its marketing requirements for approval.
• Delivered campaign reporting dashboards to track KPI’s and optimize future marketing initiatives.

• Achieved a 300% increase in patient volume at the cancer center.
• Drove a 274% lift in website traffic and a 148% increase in appointment-related phone calls.
• All deliverables met timeline and budget requirements, achieving the center’s go-to-market readiness under the new partnership.

A $200 million health system in the Pacific Northwest faced a three-year decline in patient volume and revenue. They wanted to revitalize their brand, reverse negative financial trends, and re-engage the patient community across multiple service lines.

• Conducted a comprehensive marketing audit to identify gaps in outreach, positioning, and conversion.
• Rebranded the organization’s digital and print presence, and in collaboration with agency partners, created a consistent and engaging identity.
• Launched targeted service line campaigns for maternity, optometry, imaging, sleep health, and audiology.
• Designed an inbound campaign to attract newly relocated residents through geo-targeted outreach.
• Developed a witty, high-conversion campaign for the optical center and a high touch OB/GYN awareness campaign to build trust with prospective mothers.
• Rolled out a multi-touch flu shot campaign using PR and direct mail to increase seasonal patient visits.

• Generated 57,000 patient visits and $25 million in additional revenue.
• Generated $350,000 in earned media.
• Doubled patient volume across OB/GYN providers.
• Flu shot initiatives led to a 39% increase in vaccinations.

A $50 billion Midwest regional bank aimed to scale its Auto Finance division into seven states in the Northeast and two states in the Midwest, where it had no brick-and-mortar footprint or community awareness. The bank also wanted to launch a new exchange-traded fund (ETF) and expand its healthcare vertical to compete against other regional banks.

• Served as a key member of the executive leadership team in advising and managing the development and execution of internal and external communication strategies for the Mortgage, Commercial Banking, Treasury Management, Auto Finance, Wealth Management, and Small Business Banking divisions.
• Managed and executed an award-winning exchange-traded fund (ETF) media relations campaign, one of the most successful product-launches in the bank’s history, by delivering high-impact earned media and thought leadership content.
• Executed a strategic go-to-market media relations campaign for the bank’s Auto Finance Northeast expansion. The campaign won a national industry award.
• Developed and executed public relations and communications strategies and campaigns to expand and grow the healthcare vertical by positioning the bank as a trusted financial partner for hospitals and providers.

• The exchange-traded funds campaign garnered nationwide earned media and generated $26 million in assets under management in 60 days. Media awareness resulted in the bank’s senior leadership ringing the New York Stock Exchange’s Opening Bell.
• The Auto Finance campaign not only opened the seven states to new business for the bank, but also contributed to Auto Finance driving $9 billion in new revenue to the bottom line.
• Public relations and communications campaigns, along with marketing support, expanded the bank’s healthcare vertical to $2.5 billion, driven by compelling brand storytelling and targeted earned media.
• Earned placements in the national, regional, and local media, including The Wall Street Journal, Reuters, American Banker, SmartMoney, Wall Street Week, Investor’s Business Daily, Forbes and more than 40 other industry-specific publication

A Fortune 500 healthcare corporation wanted to acquire a $2 billion division of another Fortune 500 healthcare corporation, which would put the first corporation into the medical device industry for the first time and locate it in 50 countries. The company needed a cohesive internal communications strategy to inform, engage, and retain the workforce of the acquired entity.

• As part of their global communications team, Kincaid Strategic Partners drafted enterprise-wide communications to clarify acquisition goals, timelines, and impacts to employees.
• Developed executive presentations for global roadshows, which were translated for international delivery.
• Equipped leadership with messaging to address staff concerns and prevent senior executive attrition.

• The acquisition was completed within six months and all employees around the world received the proper communications.
• The communication strategy contributed to retention of critical senior talent and alignment across global teams.

A $12 million Midwest state legal association of more than 20,000 lawyers, judges, paralegals, and students needed to increase its new and renewal membership, while also increasing continuing legal education (CLE) revenue.

• Mentored a high performing, data-driven, integrated marketing and communications team of nine.
• Managed design, development, and operational processes of the marketing and communications division: traditional and digital marketing, brand strategy, publications, A/V studio, graphic design, and social media.
• Built and executed integrated omni-channel marketing, communications, digital, social media, and content strategies across all traditional and digital channels, including email campaigns, video campaigns, website, and social/paid media, targeted at member acquisition and CLE participation.

• Marketing strategies and campaigns resulted in a 96% renewal rate and $5 million in revenue for the organization. Some campaigns won national industry awards.
• The strategies and campaigns also resulted in driving $3 million in continuing legal education revenue.

Recruited as a key Executive Leadership Team Member to help launch this new public university branch campus, located in the Pacific Northwest. The university needed help with student enrollment and raising money for a multi-billion-dollar capital campaign.

• Developed and managed integrated marketing and media campaigns for the inaugural launch and dedication of the new branch campus.

• Developed and executed strategic marketing and public relations campaigns for the university’s numerous graduate and undergraduate programs to drive student enrollment.
• Partnered with Development Director to create advancement communications and marketing and media relations plans and campaigns for a $2.68 billion university-wide capital campaign. The campaign, at the time, was the largest and most successful in the University’s history.

• The strategic marketing and public relations campaigns resulted in a 24% increase in student enrollment and a 20% increase in advising appointments.
• The branch university raised $50 million of the $2.68 billion capital campaign.
• The media strategies and campaigns for the inaugural launch and dedication of the new branch campus resulted in weeks of national and regional media, including five weeks of local front-page coverage.

A Canadian-based health IT company needed to scale adoption of its new software product by boosting beta tester registration and paid subscriptions.

• Kincaid Strategic Partners deployed a high-impact growth marketing strategy by launching a targeted content marketing campaign with email and e-newsletters to drive beta sign-ups and paid subscriptions.
• Created urgency and conversion-oriented messaging aligned with customer pain points in pharmacy management.

• Beta testers increased four-fold.
• Paid software subscriptions rose 17%.

A Midwest legal insurance company that focused on protecting their state’s 45,000 attorneys sought to grow its new business premiums in a saturated, compliance-driven marketplace.

• Directed integrated campaigns leveraging legal-specific media, email marketing, and direct mail.
• Directed the organization’s advertising and integrated marketing initiatives, including ad campaign development and execution in Ohio Lawyer.
• Crafted a humorous, award-winning print ad strategy and campaign that was engaging and impactful, which is a rarity in attorney marketing outreach.

• The combined campaigns helped the organization grow their new business premiums by $2 million.
• The campaigns helped reshape the organization’s brand perception in the legal marketplace.

One of the largest start-up associations of private retina practices in the U.S., with 237-member practices representing more than 1,000 physicians across the nation, engaged Kincaid Strategic Partners to develop marketing and digital communication strategies to drive brand awareness and revenue growth.

• Led the traditional and digital communications efforts of this healthcare start-up in supporting the organization, its executives and its $500 million e-commerce platform and Group Purchasing Organization.
• Developed communications to increase physician membership, build awareness of clinical trial opportunities and advocacy, and drive revenue through sponsorships of nationwide trade shows.

• Efforts resulted in two widely attended industry tradeshows that highlighted the organization’s offerings and physician membership benefits, while growing its $500 million e-commerce platform.

An East Coast biotechnology consultancy needed market research insights from key opinion leaders (KOLs) to sharpen brand positioning, refine their messaging and offerings, and identify how they could create impact through ongoing interactions to grow their future business.

• Kincaid Strategic Partners was engaged to co-develop interview strategies and a Moderator’s Guide to gather market intelligence from industry leaders.
• Synthesized findings and insights into a comprehensive 70+ page Insights Report and presented it to the organization’s Board of Trustees and senior executive leadership.

• Achieved near-total participation from key industry leaders.
• Provided actionable qualitative and quantitative strategic recommendations that informed the company’s long-term positioning and annual business planning.

A global consulting firm providing senior-level staffing and consulting services engaged Kincaid Strategic Partners to develop marketing and content strategies to help it grow its Healthcare and Life Sciences divisions. As divisions within the company,  Healthcare has worked with 68% of the Fortune 1000 healthcare companies, 75% of the Top 50 healthcare systems, and 60% of the Fortune 500 life science companies.

• Supported the Healthcare and Life Sciences divisions in creating marketing strategies, thought leadership content, sales enablement materials, and SEO-optimized content strategy and development.

• Achieved near-total participation from key industry leaders.
• Provided actionable qualitative and quantitative strategic recommendations that informed the company’s long-term positioning and annual business planning.

A New Jersey-based multinational information technology services and consulting corporation that helps clients modernize technology, reimagine processes, and transform experiences engaged Kincaid Strategic Partners to develop marketing and communications support in developing multi-channel content for its Healthcare and Life Sciences divisions.

• Supported the healthcare and life sciences divisions in developing multi-channel content, including executive thought leadership bylined articles, white papers, and reports.
• Provided additional editorial strategies and content for blog posts, speeches, case studies, social media and web content, webinars and conferences, as well as content for sales enablement to help further the organization’s global presence.

• Sales enablement materials helped the sales team drive more brand awareness, engagement, and revenue.
• Multi-channel content also helped drive sales pipeline growth.

A Fortune 500 financial services organization sought to elevate its senior executives as thought leaders in key sectors, including retirement and long-term care insurance. The organization engaged Kincaid Strategic Partners to design precision-focused executive visibility and content strategy campaigns.

• Developed comprehensive public relations and content strategies to amplify executive expertise.
• Produced numerous articles on retirement, long-term care insurance, and wealth management topics to position senior executives as thought leaders in the national media.
• Developed and executed external communication strategies to launch the company’s Wealth Protection Expertise initiative with compelling narratives and external communication strategies.

• Thought leadership placements earned significant coverage in tier-one national media outlets, positioning executives as authoritative voices in their sectors.

A large, comprehensive non-profit medical center in the Pacific Northwest engaged Kincaid Strategic Partners to develop a variety of marketing and communications content for corporate publications, as well initiatives in neuroscience care, spine, patient education, and executive health.

• Produced an 85-page Patient Resource Guide on Deep Brain Stimulation, now considered a best-in-class standard.
• Drafted a comprehensive proposal that helped secure a partnership with the Royal Embassy of Saudi Arabia and Ministry of Health.

• The Resource Guide became a standard of care in patient education.
• The proposal helped the organization cement an international partnership with the Royal Embassy of Saudi Arabia and Ministry of Health.

A charitable, mission-driven integrated health system with eight hospitals that serve the communities of central Pennsylvania and Northern Maryland engaged Kincaid Strategic Partners to develop marketing and content support to grow engagement and service-line revenue.

• Kincaid Strategic Partners supported strategic marketing and communications by lending marketing and editorial project management for their neuroscience, cardiology, and vascular and robotics surgery initiatives.
• Project managed the editorial and publication deliverables for the organization’s quarterly physician referral publication.

• All clinical and publication projects were delivered on schedule with strong stakeholder satisfaction.

A Fortune 500 oncology corporation with 2,700 providers, 600 cancer treatment centers across the U.S., and more than 1.4 million patients treated annually engaged Kincaid Strategic Partners in content development support.

• Created content for this Fortune 500 company’s bimonthly advertising-supported magazine. Content was targeted to referring community practice oncologists across the U.S., current patients, and prospective consumers to build awareness of the organization’s brand and to drive revenue.
• Developed content on managed care, Medicare reimbursement, drug development, cancer care, practice quality, patient stories, and research coordination in clinical trials.

• Content was developed on time and on budget for a myriad of cancer and healthcare topics that helped drive brand awareness and revenue growth.